Gilbert Hernandez. The story here takes place in the small town of Lágrimas, which feels a lot like Palomar but seems to me to be in the US. There are also many interesting characters there, with strong, distinct personalities. Rocky is one of the main players, and he is having affairs with both his boss and a former teacher.
Most of the reviews I have read praise this book, even if they acknowledge it is not a substantial work. Tom Murphy called it "accessible, inventive and entertaining, while also having the slightly
rambling, off-balance quality that Beto’s readers know and love." Publishers Weekly summed up, "Some abrupt transitions make this a minor work from Hernandez, but the compact story is a pleasing diversion." Matt Little wrote that "a middling Gilbert Hernandez book is still better than many creators' best work." John Yohe had many issues with the book, and he summed up that "a little magic isn’t an excuse to have unbelievable characters. Or ginormous boobs and booty shorts."
Loverboys was published by Dark Horse, and they have a preview and more here. If it is not clear by now, this book is really for mature readers, so I do not recommend it for younger folk at all.