The He-Man Effect: How American Toymakers Sold You Your Childhood

I am a big fan of Brian "Box" Brown, a comics artist who uses a clean, minimalist art style to tell many a nonfiction tale. Here, I expected to get a story about toys and toy companies, but I got so much more. This book touches on many aspects of the social studies, including history, government, and psychology in explaining the arcane and calculated strategies that have shaped modern generations. This book begins with a look at propaganda from World War I and then traces how the strategies used to sell war to a population were turned to selling goods to people, notably toys, comics, and cartoons to children. 

Box Brown goes way-back to the roots of the propaganda.

Along the path of this explanation, Brown touches on many issues, including the work of psychologist (and Sigmund Freud's Nephew) Edward Bernays, a pioneer in the field of public relations; the evolution of public domain; the importance of children engaging in imaginative play; the great toy boom set off by the popularity of Star Wars, and Ronald Reagan-era policies that deregulated the connections between advertising and children's programming. As you can see, if you are interested in tracing a great many social issues about nostalgia, marketing, and public consciousness, this is the book for you. It critiques our modern culture, delving deeply into what shaped it and what we might do differently in terms of being a literate person in the 21st century. What could have been a trifling book about playthings turned out to have much more gravity.

This book's author Box Brown has drawn a number of nonfiction graphic novels. including ones about Andre the Giant, Andy Kaufman, Tetris, and Cannabis. He also published the fictional biography Child Star. Of late he is publishing a web-comic about the state of Cannabis in the USA, Legalization Nation, and is the midst of Kickstarter campaign to fund a print compilation of those strips. He speaks about his work on The He-Man Effect as well as a number of his other works in this article.

All of the reviews I have read of this book have been positive. Kirkus Reviews summed it up as "a boffo cartoon history of the deliberate manipulation of children's minds." April Spisak called it "another clever, sharp, and well-researched graphic novel that explores a pop culture non-fiction topic in close detail." Timothy ONeil wrote, "It can sound hyperbolic to call this book important, but it really is... The way nostalgia and brands have been entrenched in our culture is only growing bigger, and it’s important to understand how we got here."

The He-Man Effect was published by First Second, and they have a preview and much more information here.