The He-Man Effect: How American Toymakers Sold You Your Childhood

I am a big fan of Brian "Box" Brown, a comics artist who uses a clean, minimalist art style to tell many a nonfiction tale. Here, I expected to get a story about toys and toy companies, but I got so much more. This book touches on many aspects of the social studies, including history, government, and psychology in explaining the arcane and calculated strategies that have shaped modern generations. This book begins with a look at propaganda from World War I and then traces how the strategies used to sell war to a population were turned to selling goods to people, notably toys, comics, and cartoons to children. 

Box Brown goes way-back to the roots of the propaganda.

Along the path of this explanation, Brown touches on many issues, including the work of psychologist (and Sigmund Freud's Nephew) Edward Bernays, a pioneer in the field of public relations; the evolution of public domain; the importance of children engaging in imaginative play; the great toy boom set off by the popularity of Star Wars, and Ronald Reagan-era policies that deregulated the connections between advertising and children's programming. As you can see, if you are interested in tracing a great many social issues about nostalgia, marketing, and public consciousness, this is the book for you. It critiques our modern culture, delving deeply into what shaped it and what we might do differently in terms of being a literate person in the 21st century. What could have been a trifling book about playthings turned out to have much more gravity.

This book's author Box Brown has drawn a number of nonfiction graphic novels. including ones about Andre the Giant, Andy Kaufman, Tetris, and Cannabis. He also published the fictional biography Child Star. Of late he is publishing a web-comic about the state of Cannabis in the USA, Legalization Nation, and is the midst of Kickstarter campaign to fund a print compilation of those strips. He speaks about his work on The He-Man Effect as well as a number of his other works in this article.

All of the reviews I have read of this book have been positive. Kirkus Reviews summed it up as "a boffo cartoon history of the deliberate manipulation of children's minds." April Spisak called it "another clever, sharp, and well-researched graphic novel that explores a pop culture non-fiction topic in close detail." Timothy ONeil wrote, "It can sound hyperbolic to call this book important, but it really is... The way nostalgia and brands have been entrenched in our culture is only growing bigger, and it’s important to understand how we got here."

The He-Man Effect was published by First Second, and they have a preview and much more information here.

Incredible Change-Bots

 

The Incredible Change-Bots books are an intriguing mixture of parody, homage, satire, and action-adventure stories. Author Jeffrey Brown obviously has a lot of experience with Transformers in various media, and his love for them shows. What he adds is a sense of the ridiculous that comes with following the adventures of anthropomorphic, shape-changing robots. His stories have parodied, senseless violence tossed in, but what makes them charming are the clever robot names, the wonderful sound effects he includes, and the snappy verbal banter that occurs between characters. Brown's tongue is earnestly in cheek throughout these adventures.

In book 1, we meet the cast and their social system. As the two party government of Awesomebots and Fantasticons devolves into bickering, combat, and the destruction of their home world of Electronocybercircuitron, the robots decide to board a rocket and find a new place to live. Along the way they accidentally land on Earth and decide to try to live under the radar. Of course, their boorish and egotistical interactions do not allow that to happen for long. Soon humans become aware of these robots and the US military becomes interested in the destructive potential of these warriors. A huge battle ends the story, and one robot is left behind for dead as the rest of his compatriots leave Earth to find an uninhabited world they can call their own.

In book 2, we find Shootertron, the megalomaniac leader of the Fantasticons, was not killed after all. Stranded on Earth and unaware of who he is, he is taken in by a kindly couple of farmers who befriend him and try to raise him as a good person. Much of this part of the story is told via an ironic and hilarious set of journal entries handwritten by the robot in a spiral bound notebook. Somehow, he comes to the attention of a scheming general who kidnaps Shootertron to either recruit the robot or dissect him to figure out how he works. Also, somehow all the other change-bots end up back on Earth, and of course another series of battles and bickering ensue.

These books' creator Jeffrey Brown is best known for his autobiographical, independent comics work. His works, such as Funny Misshapen Body, Clumsy, and Every Girl is the End of the World for Me are very open, confessional kinds of tales that focus on his past relationships, his upbringing, and his life. Other of his works, including Bighead and Sulk, are more action-oriented, fictional stories that are not quite superhero stories. I have always found his art style charming, deceivingly simplistic, and emotionally charged. He speaks more about his work on the Change-Bots books in this interview at Topless Robot.

Reviews I have read about these books have been largely positive, appreciating the parody/homage quality, with some preferring these books to Michael Bay's Transformers movies. yo go re wrote about the first one, "The writing is what really makes this book, though, whether it's the subtle G1 nods or the broad comedy." Michael May praised the second book, "not only are the jokes even better, but the story’s more touching too." Aaron Block summed up his review of both books, "Jeffrey Brown proves that you can create something new with those memories, and that sometimes it’s okay to find that box of old toys in the attic and, piece by piece, remember how they work."

Previews, reviews, and more about books 1 and 2 are available from the books' publisher, Top Shelf.
There is also an animated video trailer for book 1 on YouTube. Check it out!